Kirsty Southgate, Acamar Films’ Director of Experiential & Promotions, said: “We are very proud to be partnering with Ferrero and their internationally recognised and loved Kinder brand. The combination of these three elements creates a world of fun and entertainment that helps children to develop their imagination. The famous and hugely popular Kinder Surprise eggs contain the taste of Kinder chocolate plus a surprise and toy in every single egg. One of the top apps for children in Italy, Applaydu is a free-to-download app which offers stimulating and entertaining games that can develop their skills and unlock their creativity, in a family-friendly, safe, and controlled environment. By scanning the Bing toy, children can unlock the character and bring it to life with Kinder’s Applaydu app. As part of the promotion, there will be a physical and digital surprise available when children open the Bing egg. The deal will see an exclusive collection of Kinder Grand Surprise Bing 150g Easter eggs launch in 2023 in Italy, supported by in-store activations. Bing, Acamar Films’ award-winning global pre-school hit supporting healthy child development, has partnered with global chocolate confectionery specialist Ferrero to bring Bing Kinder Easter eggs to Italy for the very first time.
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